If you’ve been doing business on the internet you probably know how important the process of email marketing online is. The bread and butter of any online business is the email list, so it’s super important to start building one as soon as possible.
But how do you do that?
There are so many different strategies and opinions about what the “best” email marketing follow up series should look like. Some people say: “give so much value they’ll feel obligated to buy from you” and others say: “don’t give free value because it attracts the freebie chasers”.
So what do you do?
Over the past year, I’ve tried a bunch of different strategies, some worked better than others, and some didn’t seem to work very well. But I’ve finally found an email campaign that works for me (might not work for you) and it’s resulted in an ROI of about 4x over 3 months.
What does this mean?
It means that whenever I spent $10 on paid advertising, in 3 months I’ll end up with $40. If you’re doing free marketing obviously your return will be higher, but the downside to that is you can’t really scale free traffic.
The only way you can scale free traffic is by putting in more time creating content. With paid traffic, it makes it pretty simple to scale. Once you find out how much a lead makes you over a certain amount of time, all you have to do is buy leads at a lower cost.
All you have to do is find a traffic source that works and spend more on it. But let’s go back to email marketing.
I’ve found that simple works best for me. I’ve tried complicated landing pages and follow ups, but for me keeping things simple is always better. That’s why my email campaigns and landing pages are super basic.
So let’s get started.
Lead Magnet & Landing Page
Obviously, you’re going to need a lead magnet to offer someone in exchange for their email address. This can be anything from a free eBook to a video. It doesn’t really matter, anything valuable to your audience would work.
For your landing page keep it simple. Have a plain white background with a headline and opt-in box. Don’t have images, bullets, or videos.
Once they opt-in to your list, have a bridge video that introduces yourself and either talks about the lead magnet they’re getting or pre-sells them on the upcoming offer. Never go from opt-in page to sales page. Bridge the gap to let them know who you are and what they’re going to get from you.
For the emails, as soon as they opt-in, have your autoresponder send them a welcome email that sends them their lead magnet. Keep it simple.
Your whole goal for the first 5-days is to build a relationship and help your subscriber get to know you. You should NOT want to spam them with your offers right away.
You should be sending an email every day over the next 5-days. These 5 emails should cover your backstory, how you hit a wall, the solution you found, and how they can benefit from taking your advice.
After the 5-days are up, you’ll want to send them daily emails. You can either send broadcast emails each day, but I have them loaded in my autoresponder series. What you wanna do here is provide entertainment (tell a story) such as, what happened to you today, stories that teach a lesson, ideas, etc. You don’t need to send them the traditional “value” that most people do.
All your emails need to do is provide entertainment and have 1 or 2 helpful takeaways. And then always relate back to the product or service you’re offering.
It’s really that simple.
Obviously, if they buy one of the offers you’ll want to put them into a different funnel (email list sequence) and offer them more. If someone buys once they’ll buy again.
It’s completely up to you how often you email your list, but as a general rule I like to email them every day for the first 7 days, and then at least 3x a week after that. As long as you’re adding value, people will open your emails.
Why Add Value?
Have you ever been on someone’s list where all they do is pitch offers? How long before you stopped opening their emails? For me, I can’t stand reading pitch after pitch, especially when it’s the same offer for 20 emails.
So, in order to build the relationship, get them to trust you, and keep them opening your emails, you need to show them that you actually care. This is the way you build a long term business.
Focus on the long-term value of your leads. Stop focusing on the immediate return.
What To Send For Value?
The thing most people don’t understand about value is that it can still make you money. Most people think you have to give away your best content for free, but that’s not the case.
Your emails should be like a tv sitcom. They should be entertaining, provide a few takeaways, and relate back to your offer. They don’t have to be about anything specific. Talk about something interesting in your life, what you’ve been doing,
How To Get Leads?
The first thing you’ll need to do is find out the value of each lead. There’s a bunch of different ways to do this but let’s keep it simple. Over the next 3 months take how much you’ve made and divide it by the number of leads you’ve brought in.
Let’s say you got an average of $8 per lead. All you have to do now is acquire leads for less than $8. Easier said than done but you get the point.
You can get leads from Facebook, Instagram, Google, solo ads, etc. That’s not what this post is about, but there’s a ton of different ways to get leads.
Again, keep it simple. Pick one or two sources of traffic and master those. The worst thing you can do is try to be everywhere at the start. Pick one or two, master those, and then you can move on.
Email Marketing Online Next Step?
Now that your landing page & lead magnet are created, and your email follow-up is set up, it’s time to start driving traffic. That’s all you need to focus on now. Just focus on acquiring leads for less than your 3-month lead value, find a traffic source that works, and then scale it to the moon.
You now have a 6-figure business using email marketing online. Congrats.
Let me know if you have any thoughts or questions in the comments below.
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