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In this post, I’m going to be going over the framework and sales process I’ve used to grow my online business to make a full-time income online. I didn’t make this up myself but it clearly works because almost every successful person online is using this formula.
The great thing about this formula is that it works for ANY type of business out there. It will work if you’re selling information products, physical products, affiliate products or basically anything else out there. I’ll even go into examples from my own business to give you a better idea.
How To Create An Online Business That Makes Money 24/7
Next, I’m going to go over the steps in the sales process and how each works. I’ve used all these in my business and almost every single successful product/business uses it too. It doesn’t matter what business or niche you’re in, this will work for you. Here’s what the process looks like:
The first step is getting traffic to your “free stuff” through blogging, Youtube, paid ads, social media, etc. You start building your brand and following through providing free content, then people will join your email list, then you can send them down the sales process (low ticket, core, complimentary, high ticket).
This is the foundation of your business. This is what attracts people to you and your business that will lead to them purchasing your paid offers. Without some sort of “free stuff” it’s pretty hard to attract a large number of customers. Free stuff is in the form of content, such as blog posts, Youtube videos, podcast, social media, etc.
By putting out free content teaching or helping people do something it will start building your credibility and people will start getting to know, like and trust you. You can see examples of this here on my blog, on my Youtube channel, on my Facebook page or on Instagram.
The whole idea of this free content is to build your brand, build trust and likeability, and then build your email list. You want to have some sort of free giveaway to offer people in exchange for their email address. Examples are eBooks, video, PDF, etc. After they’re on your email list you can offer them promotions and that’s how you monetize. Just remember that it’s pretty tough to get people to give you something (money) if you don’t give them anything (content).
Low Ticket Offer
The next step is to have a low ticket product to offer people. This offer should be under $50 and it should provide A LOT of value to the customer. By getting someone to pull out their wallet and make a purchase, you’re separating the buyers from tire kickers.
OSP is a software and training company that teaches people how to grow their business online by generating leads and also how to make money as an affiliate marketer. Online Sales Pro is a $37/month product.
MCA is a roadside assistance service with an awesome opportunity to make money as a reseller. It costs $20/month and anytime you refer someone you get $80.
If you’ve done a good job providing value from the free stuff, selling a low ticket offer shouldn’t be too hard. People will naturally want to learn more from you and often times this product is a no-brainer.
A lot of the time if you’re running paid advertising, the low ticket offer is used to break even. The core offer is where you start making a good profit. This is why it’s important to have an additional upsell. The core product should be similar to your low ticket offer and be way more in-depth.
This will be your main product and should be priced somewhere between $50-$200. It can be a physical product if you’re in that niche or a training program if you have an internet business. For a training program, the product should teach someone start to finish how to achieve a certain result.
In my case, my core offer is a Kindle Publishing training program. This program teaches people step by step how to create an online publishing business on Amazon. It teaches how to research, outsource, publish and market your Kindle, paperback and audio books.
The best way to sell your core offer is to overdeliver on your free and low ticket product. If you do, a lot of people will want more and purchase your core. Make sure you provide MORE than expected and it actually gets results.
After someone purchases your low ticket or core offer you can provide them with some complimentary products to help them get the desired result. This can be your own or affiliate offers. Affiliate products are when you sell someone else’s product and receive a commission.
Offering some sort of software is a great thing to offer someone as a complimentary product. For example, I recommend some Kindle publishing software to save time and make the process easier. Another example is when I recommend Online Sales Pro software to help affiliate marketers generate more leads by using landing pages and sales funnels.
What’s important to remember is you DON’T want to say “Buy This Software” right after they make a purchase. You want to give them value FIRST and then offer the software as a faster and easier way.
High Ticket Offer
If the customer gets results with what you were offering, a good percentage of them will want more. This is where your high ticket offer comes into play. This is what’s going to bring in the profits. This product should be at least $200 and could be as high as a few thousand. You could also have a monthly recurring product as well.
Some people will want more advanced training from you, want to work with you 1-on-1 or want a done-for-you system. Another reason I promote Online Sales Pro is that they have 2 additional upsells after the low ticket offer. The first is a $297 product and the second is a $997 product. I receive 54% on each.
You could also offer to coach or consult as your high ticket offer. If you’re knowledgeable in a certain area you can offer either 1-on-1 or group coaching. You don’t have to have a high ticket offer when you’re first starting out but if you want to scale to 6-figures and beyond it’s highly recommended.
This sales process will work for any niche or market you’re in. The key is to put out high-quality content (both free and paid), focus on serving your customers and building relationships. Pretty much ALL successful businesses follow a model like this (Apple and Amazon for example).
If big companies like this are doing it and seeing results, maybe you should too?
Just my thoughts and what’s been working for me. Let me know if you have any questions or thoughts!
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