Are you looking to learn how to start and grow your email list from scratch?
Building your email list is one of the most important things you can do for your business and should be started as soon as possible. There are a lot of different benefits to starting one such as building a connection with your audience, promoting your existing content, and recommending any product you’re selling.
It doesn’t matter what niche you’re in…
The main focus of your articles, videos, social platforms, and paid ads should be getting people onto your email list.
There are 3 parts to your email list:
- Your free giveaway (lead magnet).
- Your sales funnel (opt-in page).
- Your autoresponder (email marketing).
I’ve put together 5 videos that will walk you through the process of setting everything up. The strategies we’ll talk about are what’s worked best for me (might not work the best for you) but the fundamentals are the same across all tactics.
How To Start And Grow Your Email List From Scratch
Let’s start with the first video on the overall strategy for building a large list & audience…
Here is a great book you’ll probably wanna read if you’re interested in building your email list. It’s the best book out there for online marketing strategies and you can get a free copy (just pay shipping & handling).
It’s by Russell Brunson (probably the best internet marketer out there right now) and it gives actionable strategies you can apply to your business right away like different autoresponder sequences, webinar scripts, etc.
Now that you know the overall strategy we’ll be using, the first thing we have to do is create our lead magnet (the thing we’ll be giving away for free in exchange for someone’s email address).
This is super important because if you don’t give anything away or the thing you’re giving away sucks, nobody will give you their email. The lead magnet should be good enough you could charge money for it.
Watch the video for 7 lead magnet ideas you could create…
Go ahead and create your lead magnet before you move onto the next step.
After you’ve created your lead magnet it’s time to set up your sales funnel. This is how you’ll collect their email address and take them through the process of getting to know you and what you’re selling.
If you don’t know what a sales funnel is, it’s pretty much a series of web pages that take someone through a buying process.
Generally, it has 3 pages (opt-in page, thank you page, and offer page). We’ll cover this more in detail in the video below so go check that out now…
Click here to get your free 14-day trial to Clickfunnels.
After your sales funnel is set up it’s time to create your autoresponder sequence. This is how you’ll automatically deliver your lead magnet and follow up with your subscribers over the next few days to build trust and eventually sell a product.
You wouldn’t want to manually email everyone who opts in (that would take waaaay too much time) so this is a tool that’ll do it for you on autopilot.
Watch the video below to see the strategy I’m currently using…
Click here for your free trial of Convertkit (NOTE. Sendshark was taking longer than expected to roll out some new features so I’ve recently switched to Convertkit and it’s been awesome).
Now that your lead magnet is created, your sales funnel is set up, and your autoresponder is in place, it’s time to start getting people into your sales funnel.
Without traffic, you’ll never grow your business and make money. Your entire goal now is to send people to your site and everything else will be done automatically.
There are a lot of ways to get people to your site and the video below will show you 5 different ways…
All you have to do now is keep creating content and driving traffic to your sales funnel. You probably won’t get results tomorrow, or next week, or even next month but if you keep at it and put in the work everything will pay off.
The people who win at this are the ones who have the patience to play the long-term game and the persistence to do whatever it takes for however long to make it work.
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